For the first time ever, the award ceremony of #she is outdoors took place in front of an audience and the press! In the course of the fourth WOMEN‘S GEAR AWARD, this year‘s award was presented on Thursday, March 9, 2023 during the Sport & Outdoor Media Day in Munich at the Isarpost. The event took place hybrid, so both online via livestream and on site. Organized by our partner Mandel Media, there were product news as well as exclusive insights into the brand strategy, plans for the next season and industry-relevant discussion panels. The replay of the livestream can be viewed at https://www.she-is-outdoors.com/event/winter-2023.

During the final jury meeting of the winter edition of #she is outdoors 2023 in Kochel am See, the highlights were selected after extensive research, tests under real conditions, and discussions by leading female experts in the outdoor industry. Our expert jury made a decision and selected an Overall Winner during the event. The product submitted in the Outdoor Professionals & Expedition category - the MYTHIC G Jacket by RAB has impressed everyone. The current developments around PFAS and the adapted sustainability criteria – determined by the jury more than a year ago – for the WOMEN’S GEAR AWARD have made it challenging to submit products to the Category OUTDOOR PROFESSIONALS & EXPEDITION. By providing in depth information for the MYSTIC G Jacket, Rab has proven that it is indeed possible. 
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What the jury said: “The RAB MYTHIC G jacket has excited all of the jury members. Extremely lightweight, and warm and demonstrating a visible shift towards ecodesign principles. Trims and extras are reduced to a necessary minimum resulting in a garment that is effortlessly functional and feels like a cloud. The highlight for the judges was the perfect engineering of the garment with every point being evidently well considered. The high-end pattern-making allows a flattering silhouette for every female body shape with the opportunity for absolute freedom of movement. An example of this is the sleeve construction that adapts to various arm lengths and promotes 360-degree movement.  Despite the sample not being the correct size for all the judges, it seemed to fit everyone perfectly. The inner titanium coating combined with stitch-through construction allows perfect chamber alignment for the 1000 fill power down from Europe. The body mapping concept whereby titanium is not used underneath the armpits, wrists and on the inside, the upper part of the hood provides perfect thermoregulation and prevents overheating. 

Head Judge, Alexa Dehmel said ‘having been head judge for apparel in ISPO award in the female segment and four seasons with the WOMEN‘S GEAR AWARD, this is one of the most innovative down jackets I have seen so far’. 

The jury would like to honour the effort the product development team has put into this piece, producing a truly futureproof garment.“