About the award and why we need it
"Women have come a long and difficult way in the Outdoor industry. We have snuck out of the house and climbed steep peaks wearing long skirts - no one has talked about it publicly. We had role models, like Lynn Hill, the first person to free climb "the Nose" in 1993. Today, many girls and women are free to enjoy outdoor adventures, just as men have always done," explains Jana Erb.
Women's gear has also evolved, from floral prints on rain jackets to specially tailored women's backpacks, clothing, women's hiking boots and all the other wonderful things we know and use every day. Women have come a long way - but they're not there yet. It's time to stop "adapting" men's products and start designing women's products specifically.
"Someone might object, 'Another award! Do we need that?' We believe we do: brands can tell stories that inspire girls to climb impressive peaks, they can support women who travel long distances and traverse unexplored terrain. Outdoor brands and magazines can pioneer technical gear for women. Our goal is to advance the technical aspects of outdoor products for women beyond floral prints and 'pink it and shrink it' marketing," explains Miriam Mayer, the award's co-founder.
Jana Erb and Miriam Mayer are photographers and digital creatives from Munich. After several years of experience in the outdoor industry, they decided to do that one thing that has always been missing in the industry: The very first WOMEN'S GEAR AWARD, where only outdoor products for women can be submitted.
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For more information: www.she-is-outdoors.com
Registrations: https://www.she-is-outdoors.com/womens-gear-award/sign-up
Press kit
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