JURY STATEMENT:
In this W-Evershell Parka, the jury see product that is already future-fit. The jacket is fully recyclable, making exclusive use of polyester components in the 3-layer material. The undyed outer material, recycled and recyclable Sympatex membrane and a full CO2-compensation from production to retail further convinced the Jury of this jacket’s sustainability credentials, leading the way towards the anticipated circular economy in the textile cycle. Technically and functionally impressive it also has beautiful feminine lines making it as gorgeous in the city as it is practical on the mountains.
A Gold Winner to watch.
A new level of versatility is the keyword for the Evershell Parka. The high-quality performance jacket is made from 100 percent recycled polyester and a 3-layer material from Sympatex. This means that the fabric, including the membrane, is also completely recyclable (saves us up to 50 % CO2 compared to jackets with PTFE membrans). All white and undyed, it also uses less water in the production process (-15 % CO2, -15 % Water, -30 % Chemicals). At the same time, the jacket has everything a ski jacket needs, from a removable snow guard to a helmet-compatible hood and underarm ventilation. Thanks to its clean look and minimalist design, the parka is also the perfect jacket for everyday wear. PYUA also scores with practical details, such as magnets on the jacket cuffs for optimal freedom of movement. The length adjustment of the parka is also particularly versatile, so that it can be quickly transformed from a parka into a jacket. The one jacket that I can wear all year round.
Our new Parka is about the essence of our joy in nature. We combined garments, that unite elegance, timelessness and high-end performance by women for women.
What we do goes beyond outerwear – we want to give you a companion, who is meant to last.
"What MATERIALS is your product made off? "
Sympatex 3 Layer - 100 % PES rec. / 100 % PES rec. Membrane / 100 % PES % rec.
"Tell us more about your COMPANY / PRODUCT SUSTAINABILITY... "
The recycling process of shell jackets with membranes made of PTFE and PU has not been possible so far or is too costly. They are hazardous waste and produce toxic fumes when incinerated. There are several studies on this. That‘s exactly what we want to avoid and that‘s why we are working with Sympatex on alternatives for our collection. There is already a lot of experience here with a membrane made of 100% recycled polyester, i.e. a PTFE-free membrane, as an environmentally friendly and recyclable alternative.
However, environmentally conscious buyers should also pay attention to the type of impregnation. There are considerable differences here in order to get the desired beading effect. You should look out for the addition „Fluorocarbon Free DWR“. This is because impregnation with perfluorinated and polyfluorinated chemicals (PFCs) is extremely problematic. They are harmful to humans and the environment and are not biodegradable even in the long term. Greenpeace has done a lot of educational work with a big Detox campaign. All our collection items are PFC-free.
These are the SUSTAINABLE INNOVATIONS on the product:
- Bluesign approved Sympatex 3 Layer fabric made out of 100% recycled Polyester
- Face fabric with FC free Bionic Finish Eco/100 % recycled Polyester membrane made of production wastage
- Snow skirt out of Pertex 100 % recycled Polyester
"We know there are FUN FACTS and / or a BACKSTORY! Please share!"
We are not just designing a cool jacket … we ware creating a sustainable system. From the selection of the fabric until the design of the collection. Manufacture - Fair and ecological manufacturingWe have reliable partners who take over resposibility for their employees. Our production philosophy is about short transportation ways and the usage of synergy effects. Distribute - Recycled material and reusableEven our hangtags are recyclable and we offer a reusable shipping bag for the order within our online shops. Mind - Take care of yourself and your jacketWe help you taking care of your PYUA product. We also offer care instructions and repair services. Change - Give your jacket a new lifeWe will give you opportunities to return your old piece for professional recycling and offer you a discount on a new PYUA piece as a bonus! Upcycling - Ready for restartThe textiles are shredded into small fiber structures, which are then turned into a granulate through melting processes. Fibre & yarn productionFrom recycled granulate, new fibres are produced which will be spun to new yarn. Fabric & membran productionFrom new yarn, new fabric will be woven and laminated to the membrane, which is also a recycled one.
