DEVOLD | KLØVSTIEN MERINO SHIRT WOMAN
© Miriam Mayer

KLØVSTIEN MERINO SHIRT WOMAN

DEVOLD
Category:
BIKE
summer 2022
WINNER

The Devold Kløvstien Merino Shirt Woman is made from 100% natural fabrics. The material mix consists of 70% Merino wool and 30% Tencel and it is this mix that convinced the jury. This material composition gives the shirt a soft & silky feeling while the jacquard knit gives the shirt a rough and durable quality. Although the fabric comes with a heavy grammage it is very breathable and at the same time strong and durable. The jury also liked the special features like a longer cut in the back, the loose fit and the integrated goggle cleaning scarf. As the shirt comes in a short- and long sleeved version they are able to reach a big target group of Mountainbike Women, with a specific shirt that is a perfect fit for their purpose.

We asked the Brands a few questions about their product and their company.
This is what they told us:

The new Devold® Kløvstien Mountain Biking series for women consists of loose fitted, soft, durable, and comfortable garments.The shirts are knitted in a Wool-Tencel blend with high durability and good elasticity – especially designed for high-intensity biking in the mountain. Choose between a characteristic camouflage pattern or a rough looking mélange pattern. The shirts are loose fitted and the Tencel yarn in the jacquard knit, gives the shirts a silky soft and smooth feeling against warm summer skin, yet due to the jacquard-knit, this is a rough product with high durability. The shirts are equipped with a classic round neck and has eighter short or long sleeves. The shirt with long sleeves will protect the elbows. On the inside of the shirts and t-shirts – marked with a reflective sign on the outside – you find a linen cloth which can be used to dry off dusty biking glasses. The shirts are designed with mesh panels under arms to optimize ventilation. All logos are reflective, with great visible, markings on sleeves.

PRODUCT WEIGHT:
196 gr
RECOMMENDED RETAIL PRICE:
Kløvstien Merino tee: 50 € Kløvstien Merino Shirt: 60 €
AVAILABLE IN STORES:
Spring 2023
What makes your product a perfectly developed PIECE OF GEAR FOR WOMEN?

Mountain biking har been dominated by men -so far!  

Equipment and gear has also been dominated by men; both the way it is designed and the look.  These garments are especially developed by women -for women! The fit of the garments proves that these shirts has a feminine shape. The colours and the patterns are tough, as for the tough women riding the bikes. The small reflective prints on the sleeves are efficient yet not to dominating and bold.

And you have a linnen goggle-cloth on the bottom inside of the shorts, to wipe your dust away.  

DEVOLD | KLØVSTIEN MERINO SHIRT WOMAN
DEVOLD | KLØVSTIEN MERINO SHIRT WOMAN
DEVOLD | KLØVSTIEN MERINO SHIRT WOMAN

"What MATERIALS is your product made off? "

100% Sustainable fabric:

70% Merino wool, 30 % Tencel

"Tell us more about your COMPANY / PRODUCT SUSTAINABILITY... "

Our goal is to make wool clothes without a negative impact on nature. Using natural material, extending the product´s lifetime through design, repair, reuse, sharing and rethinking waste.

Today we are 84 % natural and only use a few synthetic materials, exclusively to increase the durability of the garment. We continuously work to replace synthetic fibres with natural and degradable fibres.

All Devold wool is traceable and over 60 percent can be traced all the way down to the farm where the wool came from. Our garments are even marked with the farm where the wool came from.

Although we transport merino wool across large distances, we mainly use transport by sea or land. To reduce our carbon footprint, we’ll try to move all our production to our factory in Lithuania.

SUSTAINABLE INNOVATIONS on the product:

The Jaquard-knitted  fabric with patterns made by the designer, in a wool-Tencel-blend. A unique fabric and quality, that no-one else is doing. And it is all bio-degradable and compostable.

The wool-mesh under arms is 100% biodegradable Merino wool.

And on the inside of the shirt, you even have a small goggle-cloth, made of 100% linnen.

"We know there are FUN FACTS and / or a BACKSTORY! Please share!"

Last summer the shirts were sent to a female MTB-user/tester in Colorado, for testing the shirts in the hot temperature.

She was AMAZED! She was blown away by the silky feeling of the fabric in this garment.

Later on I got an e-mail where she told me, she would go MTB in Norway -bringing only ONE shirt…. : )

DEVOLD | KLØVSTIEN MERINO SHIRT WOMAN

KLØVSTIEN MERINO SHIRT WOMAN

DEVOLD
Category:
BIKE
summer 2022
WINNER

The Devold Kløvstien Merino Shirt Woman is made from 100% natural fabrics. The material mix consists of 70% Merino wool and 30% Tencel and it is this mix that convinced the jury. This material composition gives the shirt a soft & silky feeling while the jacquard knit gives the shirt a rough and durable quality. Although the fabric comes with a heavy grammage it is very breathable and at the same time strong and durable. The jury also liked the special features like a longer cut in the back, the loose fit and the integrated goggle cleaning scarf. As the shirt comes in a short- and long sleeved version they are able to reach a big target group of Mountainbike Women, with a specific shirt that is a perfect fit for their purpose.

We asked the Brands a few questions about their product and their company. This is what they told us:

The new Devold® Kløvstien Mountain Biking series for women consists of loose fitted, soft, durable, and comfortable garments.The shirts are knitted in a Wool-Tencel blend with high durability and good elasticity – especially designed for high-intensity biking in the mountain. Choose between a characteristic camouflage pattern or a rough looking mélange pattern. The shirts are loose fitted and the Tencel yarn in the jacquard knit, gives the shirts a silky soft and smooth feeling against warm summer skin, yet due to the jacquard-knit, this is a rough product with high durability. The shirts are equipped with a classic round neck and has eighter short or long sleeves. The shirt with long sleeves will protect the elbows. On the inside of the shirts and t-shirts – marked with a reflective sign on the outside – you find a linen cloth which can be used to dry off dusty biking glasses. The shirts are designed with mesh panels under arms to optimize ventilation. All logos are reflective, with great visible, markings on sleeves.

PRODUCT WEIGHT:
196 gr
RECOMMENDED
RETAIL PRICE:
Kløvstien Merino tee: 50 € Kløvstien Merino Shirt: 60 €
AVAILABLE IN STORES:
Spring 2023
What makes your product a perfectly developed PIECE OF GEAR FOR WOMEN?

Mountain biking har been dominated by men -so far!  

Equipment and gear has also been dominated by men; both the way it is designed and the look.  These garments are especially developed by women -for women! The fit of the garments proves that these shirts has a feminine shape. The colours and the patterns are tough, as for the tough women riding the bikes. The small reflective prints on the sleeves are efficient yet not to dominating and bold.

And you have a linnen goggle-cloth on the bottom inside of the shorts, to wipe your dust away.  

DEVOLD | KLØVSTIEN MERINO SHIRT WOMAN
DEVOLD | KLØVSTIEN MERINO SHIRT WOMAN
DEVOLD | KLØVSTIEN MERINO SHIRT WOMAN

"What MATERIALS is your product made off? "

100% Sustainable fabric:

70% Merino wool, 30 % Tencel

"Tell us more about your COMPANY / PRODUCT SUSTAINABILITY... "

Our goal is to make wool clothes without a negative impact on nature. Using natural material, extending the product´s lifetime through design, repair, reuse, sharing and rethinking waste.

Today we are 84 % natural and only use a few synthetic materials, exclusively to increase the durability of the garment. We continuously work to replace synthetic fibres with natural and degradable fibres.

All Devold wool is traceable and over 60 percent can be traced all the way down to the farm where the wool came from. Our garments are even marked with the farm where the wool came from.

Although we transport merino wool across large distances, we mainly use transport by sea or land. To reduce our carbon footprint, we’ll try to move all our production to our factory in Lithuania.

SUSTAINABLE INNOVATIONS on the product:

The Jaquard-knitted  fabric with patterns made by the designer, in a wool-Tencel-blend. A unique fabric and quality, that no-one else is doing. And it is all bio-degradable and compostable.

The wool-mesh under arms is 100% biodegradable Merino wool.

And on the inside of the shirt, you even have a small goggle-cloth, made of 100% linnen.

"We know there are FUN FACTS and / or a BACKSTORY! Please share!"

Last summer the shirts were sent to a female MTB-user/tester in Colorado, for testing the shirts in the hot temperature.

She was AMAZED! She was blown away by the silky feeling of the fabric in this garment.

Later on I got an e-mail where she told me, she would go MTB in Norway -bringing only ONE shirt…. : )

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